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Thursday, May 29, 2008
General
Media Matters: Learn What So Cal's Top TV Producers Want
10:00 am - 11:00 am (Thursday, May 29, 2008)
With the ever changing landscape of So. Cal’s media, book publicists will want to make sure they don’t miss these valuable programs
Moderator:
Kim Dower - Founder, L.A. Literary and Media Services
Panelist:
Carole Chouinard - Sr. Producer, The Tavis Smiley Show, KCET TV, PBS
Maria Hall Brown - Producer & Host, Book Mark on Real Orange, KOCE TV
Barry Kilbrick - Producer, Between the Lines
Greg Mantell - Producer & Host, The Gregory Mantell Show
Heather Rothman - Host, Book Talk with Heather Joy
Media Matters: Learn What So Cal's Top Radio Producers Want
11:30 am - 12:30 pm (Thursday, May 29, 2008)
With the ever changing landscape of So. Cal’s media, book publicists will want to make sure they don’t miss these valuable programs
Moderator:
Kim Dower - Founder, L.A. Literary and Media Services
Panelist:
Jacob Conrad - Editor, Day to Day, National Public Radio
Lyle Gregory - Producer, The Michael Jackson Show, KGIL
Michelle Kube - Producer, The Bill Handel Show, KFI AM
Terrence McNally - Host, Free Forum, KPFK FM
Mindy Steinman - Producer, Airtalk and FilmWeek with Larry Mantle, KPCC (NPR affiliate)
Jesse Thorn - Producer & Host, The Sound of Young America
Upfront & Unscripted: Clay Shirky with Jeff Howe
12:00 pm - 12:30 pm (Thursday, May 29, 2008)
Guest: Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organization
Host: Jeff Howe, contributing editor, Wired magazine, author, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business
Media Matters: Learn What So Cal's Top Print Editors Want
1:00 pm - 2:00 pm (Thursday, May 29, 2008)
With the ever changing landscape of So. Cal’s media, book publicists will want to make sure they don’t miss these valuable programs
Moderator:
Kim Dower - Founder, L.A. Literary and Media Services
Panelist:
Rebecca Allen - Deputy Editor for Features, The Orange Country Register
Tom Christie - Arts Editor, LA Weekly
Connie Martenson - Columnist, The Beverly Hills Courier
Maret Orliss - Program Mgr., The Los Angeles Times
Kit Rachlis - Editor-in-Chief , Los Angeles Magazine
Maria Russo - Assistant Entertainment Editor, The Los Angeles Times
David Ulin - Book Review Editor, The Los Angeles Times
Upfront & Unscripted: David Pakman with Christopher Kenneally
1:30 pm - 2:00 pm (Thursday, May 29, 2008)
Guest: David Pakman, CEO, eMusic
Host: TBA Christopher Kenneally, Dir., Author & Creator Relationships, Copyright Clearance Ctr
Trends in Licensing To Publishers: The Studio Perspective - CANCELED
3:00 pm - 4:00 pm (Thursday, May 29, 2008)
Sorry, this program has been canceled.
Panelist:
Virginia King - Vice President, U.S. Licensing, Fox Licensing & Merchandising
Debbie Olshan - Dir. Worldwide Publishing , 20th Century Fox
Elaine Piechowski - Exec Dir. Global Publishing, Warner Bros. Consumer Products
Jon Rosenberg - President, Jokar Productions
Friday, May 30, 2008
General
BEA Editors Buzz
8:00 am - 9:15 am (Friday, May 30, 2008)
The re-vamped Buzz panel now delivers the pre-show buzz right before the show-floor opens -- No need to wait in line anymore. Grab your joe and treat yourself to BEA’s original and ultimate transfer of tastemaking.
Moderator:
Sarah Nelson - Editor-in-Chief, Publishers Weekly
Panelist:
Megan Lynch - Senior Editor, Riverhead Books
Presenter:
Reagan Arthur - Executive Editor, Little, Brown & Co.
Laurie Chittenden - Executive Editor, William Morrow
John Glusman - Executive Editor, Harmony Books
Sarah Knight - Editor, Henry Holt & Co.
Richard Nash - Editorial Director, Counterpoint
What Jewish Americans Read and Why
9:30 am - 10:30 am (Friday, May 30, 2008)
Join the Jewish Book Council for a stimulating discussion on the how’s and why’s of creating buzz around books of Jewish interest. Turn that buzz into booksales.
To Read or Not To Read: A Discussion of the National Endowment for the Arts Study Results and The Big Read
9:30 am - 10:30 am (Friday, May 30, 2008)
In 2007, the National Endowment for the Arts issued a report presenting the most current and reliable statistics and trend data from several large national studies on how Americans read. The findings show that Americans, particularly teenagers and young adults, are spending less time reading, and that they are reading less well. The report also quanitifies several positive individual and social outcomes associated with reading. Come learn about this thought-provoking study and how the NEA and its partners are trying to help restore reading to the center of American cultural life through a national initiative called The Big Read.
Presenter:
Sunil Iyengar - Director, Research & Analysis, National Endowment for the Arts
David Kipen - Director of Literature, National Endowment for the Arts
Upfront & Unscripted: Steve Lopez with Sue Horton
10:00 am - 10:30 am (Friday, May 30, 2008)
Guest: Steve Lopez, author, The Soloist: The True Story of a Tortured Genius, One Man's Mission to Save Him, and the Redemptive Power of Music
Host: Sue Horton, Deputy Editor/Enterprise, LA Times
Using Amazons Digital Text Platform to publish on the Amazon Kindle
10:00 am - 11:00 am (Friday, May 30, 2008)
An overview and demonstration of Amazon’s Digital Text Platform, a 1x1 interface for publishing eBooks to the Amazon Kindle. This demonstration will be most helpful for authors and publishers that have a limited number of titles they want to upload.
The New American Character: John Zogby
10:00 am - 11:00 am (Friday, May 30, 2008)
After compiling opinion research for over a decade, John Zogby reveals a new emerging American consensus arising from the collapse of trust in our leaders and leading institutions. He finds four meta-movements that shape this new consensus: 
-- Learning to living in an age of limits on everything
-- Embracing diversity and redefining ourselves as world citizens; this is particularly led by our youngest adults 
-- Rejecting materialism and a growing introspection about a fuller meaning to our lives
-- A demand for authenticity from our politicians, products and our daily encounters
How does this affect the way we vote and shop, and bookselling in particular? Zogby will release the results of a special consumer poll he conducted for this convention of how and why American consumers are buying books. Plus lots of tidbits and factoids from many years of closing in on the American mind.
Presenter:
John Zogby - Founder & CEO, Zogby International
Upfront & Unscripted: Jeff Sharp with Christopher Kenneally
11:00 am - 11:30 am (Friday, May 30, 2008)
Guest: Jeff Sharp, Producer, Sharp Independent HarperCollins
Host Christopher Kenneally, Dir., Author & Creator Relationships, Copyright Clearance Ctr.
Creating Maximum Customer Experience Through Felt Need Merchandising
11:30 am - 12:30 pm (Friday, May 30, 2008)
Drawing from both customer research and years of personal retail experience Creating Maximum Customer Experience through Felt Need Merchandising will help retailers understand how they can not only help customers shop their stores, but also keep them coming back. Customers have little time today and retailers who adopt merchandising schemes around customer's needs give the customers something they truly want – a unique shopping experience that helps them save time and energy.
Presenter:
Wayne Hastings - Sr. Vice President and Group Publisher, Thomas Nelson
Steal This Book! Selling and Promoting Literature on the Edge
11:30 am - 12:30 pm (Friday, May 30, 2008)
This panel is designed to help booksellers cultivate and establish cutting-edge authors. The panelists will discuss successful and not-so-successful approaches/strategies for reaching the intended audience – those elusive 20-something readers – and the challenges that exist in promoting emerging writers that don't conform to general market tastes.
Moderator:
Carrie Kania - Sr. VP and Publisher , Harper Perennial
Panelist:
James Fitzgerald - agent, James Fitzgerald Agency
Tony O'Neill - author, Down and Out on Murder Mile
Kevin Sampsell - Small Press Champion and Events, Powell's; Future Tense Press
David Wright - Librarian, Seattle Public Library
Upfront & Unscripted: Dr. Ali Rashed Al Nuaimi with Ed Nowotka, Books Columnist, Bloomberg News
12:00 pm - 12:30 pm (Friday, May 30, 2008)
Guest: Dr. Ali Rashed Al Nuaimi, member, Sheikh Zayed Book Award Committee
Host: Ed Nowotka, Books Columnist, Bloomberg News & Southern Correspondent, Publishers Weekly
Evolution of In-Store Events: From in-Store to Online
1:00 pm - 2:00 pm (Friday, May 30, 2008)
How do we combine the two and drive sales? We’re moving away from what used to be the main-stay of bookstore events with authors appearing in stores to virtual events where authors appear through webinars, tele-seminars, pod-casts and on-line chats. Book clubs have taken on a new face with remote access to authors via the phone or internet. There’s a lot to share and learn from our panel of Experts.
Moderator:
PJ Campbell - Dir. of Events, John Wiley & Sons, Inc.
Panelist:
Tyson Cornell - bookseller, Book Soup
Charles Stillwagon - bookseller, Tattered Cover
Dave Weich - Dir. of Marketing, Powell's
Karen West - bookseller, Book Passage
The Future of Reading
1:00 pm - 2:00 pm (Friday, May 30, 2008)
When no less a digital visionary than Steve Jobs expresses doubts about the future of reading – “The fact is that people don’t read anymore,” the Apple CEO told the New York Times earlier this year – everyone takes notice. Participants in this BEA panel, though, are prepared to argue that readers haven’t gone away, they’ve just moved into new neighborhoods, often by crossing bridges of their own making! In a lively discussion of how social networking and related technology are poised to become the saviors of book publishing, an editor, publisher, author and librarian will describe how their efforts are constructing a span leading from "old publishing" to the new.
Moderator:
Christopher Kenneally - Dir., Author & Creator Relationships, Copyright Clearance Ctr.
Panelist:
Paul Dry - Publisher, Paul Dry Books
Irene McDermott - librarian and author, The Librarian's Internet Survival Guide
Randy Testa - VP Education, Walden Pond Press
The Caravan Project: Good Books Any Way You Want Them Now
1:00 pm - 2:00 pm (Friday, May 30, 2008)
This innovative non-profit partnership of publishers, distributors and booksellers has produced scores of books in multiple platforms: e-books, downloadable audio, print-on-demand and large print. Project participants describe its challenges and achievements and describe the benefits for everyone in the publishing world of making books more widely available in these formats.
Moderator:
Peter Osnos - Founder & Editor-at-Large, PublicAffairs; Dir., The Caravan Project
Panelist:
Tom Hallock - Assoc. Publisher, Beacon Press
John Ingram - Chairman, Ingram Content Companies
Steve Potash - CEO, Overdrive, Inc.
Presenter:
Chris Murrow - GM, Northshire Books
BISG Presents Book Industry TRENDS 2008
1:00 pm - 2:00 pm (Friday, May 30, 2008)
Get your first look at the data driving today's book industry! This session will preview the newest edition of the Book Industry Study Group's (BISG) flagship research publication Book Industry TRENDS 2008. The presentation offers details concerning the overall size of the U.S. book market and growth projections for 2008 through 2012. For more than thirty years Book Industry TRENDS has been an authoritative and indispensable tool used by all sectors of the book industry to stay on top of business today. Planners, marketers, publishers, business developers, sales directors and others will find this report invaluable in formulating more successful marketing strategies and business development plans. Book Industry TRENDS numbers are quoted in The New York Times, The Wall Street Journal, USA Today, The Washington Post, Business Week, Publishers Weekly, and many other periodicals serving book industry professionals who rely on data from Book Industry TRENDS to plan for the future.
Moderator:
Michael Healy - Executive Director, Book Industry Study Group, Inc.
Panelist:
Albert Greco, Fordham Univ.
Jeff Hayes, InfoTrends
Sara Raffel, Book Industry Study Group
Robert Wharton, Fordham Univ.
Amazon Vendor Services: Retail Analytics and Amazon Vine (Canceled)
1:00 pm - 2:00 pm (Friday, May 30, 2008)
This program has been canceled.
Upfront & Unscripted: Peter Bart, VP, Editor in-Chief, Variety
1:30 pm - 2:00 pm (Friday, May 30, 2008)
Guest: Michael Lynton, CEO, Sony Pictures 
Host: Peter Bart, VP, Editor –in-Chief, Variety
What Americas Latino Voices are ReadingAnd Why
2:30 pm - 3:15 pm (Friday, May 30, 2008)
Who is our Consumer, and What Language Do We Want Them to Read In? In a overarching power panel including educators, booksellers, librarians and community organizers, hear how they educate, promote and reach out to the Hispanic readers, and their thoughts on what the Hispanic community reads and why, because what the Spanish Speaking Community Reads is Far Different from what the English Speaking Community Reads.
Using Retail Solutions to Drive More Revenue from Your Content
2:30 pm - 3:30 pm (Friday, May 30, 2008)
Ingram Digital Retail Solutions help publishers to market, promote, sell and deliver e-books and digital audio books to consumers. Also, learn how publishers can use their digital content as a marketing tool to drive sales of all products, whether in digital or physical formats. Find out how you could be selling more with Ingram Digital's Retail Solutions.
Presenter:
Andrew Weinstein - VP & GM - Retail Solutions , Ingram Book Co.
Emerging Voices
2:30 pm - 3:30 pm (Friday, May 30, 2008)
Our seventh year of Emerging Voices will once again provide an unparalleled opportunity for all to listen to, and meet authors whose works are on the verge of gaining wider audiences and recognition.
Chair:
MJ Rose - author
Panelist:
Andrew Davidson - author, Gargoyle, Doubleday
Rivka Galchen - author, Atmospheric Disturbances, FSG
Rachel Kushner - author, Telex from Cuba, Scribner
Nami Mun - author, Miles from Nowhere, Riverhead Books
Mark Sarvas - author, Harry, Revised, Bloomsbury
Barbara Suter - author, Dorothy on the Rocks, Algonquin Books
Upfront & Unscripted Spotlight: Jeff Bezos, CEO, Amazon.com with Chris Anderson, Exec Editor, Wired and author, The Long Tail
3:00 pm - 3:45 pm (Friday, May 30, 2008)
Visionaries Bezos and Anderson will participate in a one-on-one informal but incisive discussion focused on the evolving impact of Amazon's Kindle on publishing models and reader habits. Kindleistas in the digital media continue to fuel the tipping-point chatter while others in the trade point to implications for publishers in a iPod-like digital mono-channel. Meanwhile, newer Kindle models are sure to bring stylistic and user changes that will encourage greater adaptation from consumers farther down the Long Tail. This is a conversation any stakeholder in the book industry will not want to miss....
Jeff Bezos - Founder & CEO, Amazon
Childrens Books for Latino Voices of the Future
3:15 pm - 4:15 pm (Friday, May 30, 2008)
Hear from Oscar Hijuelos, author of Dark Dude (Simon & Schuster), Monica Brown, author of Pele, King of Soccer, (Rayo/HarperCollins) and Cheech Marin, author of Captain Cheech, who will share with booksellers and librarians the inspiration for reaching out to booklovers of all ages with their upcoming children's/YA Titles of interest to younger Latino audiences.
Upfront & Unscripted: Benjamin Mee, author, We Bought a Zoo
4:00 pm - 4:30 pm (Friday, May 30, 2008)
Guest: Benjamin Mee, author, We Bought a Zoo
Host:  Thomas Curwen, Features Editor at Large, LA Times
Book Contracts, Royalties & New Technology: Ten Things Every Author Should Know
4:00 pm - 5:00 pm (Friday, May 30, 2008)
Launching Books & Authors: The Hardcover / Original Paperback Dilemma
4:00 pm - 5:00 pm (Friday, May 30, 2008)
When most writers dream of holding their book in their hands, they're imagining a traditional hardcover. No question, publication in hardcover has distinct advantages: from additional prestige and potentially increased review attention to increased profit for publisher, author, and bookseller alike—but only if the book sells. If the writer is a brand name, the hardcover format may be the obvious choice, but what happens when we ask readers to pay $25 for a book by an author they may not know? In the UK, paperback originals are the rule, not the exception; should we be following their lead, especially given the ever-increasing competition for the consumer's entertainment dollar? What are the advantages and disadvantages of launching as a paperback original? How do publishers make format decisions, and what do booksellers have to say about the format issue and price point in building readership and launching an author's career?
Moderator:
Lisa Tucker - author, Once Upon a Day
Panelist:
Megan Beattie - publicist, Goldberg/McDuffie Communications
Judith Curr - Publisher, Atria Books/Washington Square Press
Simon Lipskar - agent, Writers House
Authors and Their Online Communities: The Perils, The Opportunities, and What's Next
4:00 pm - 5:00 pm (Friday, May 30, 2008)
In different ways and in different realms, novelists Cory Doctorow and John Scalzi and “Daily Kos” founder Markos Moulitsas Zuniga were all web celebrities before their first books appeared. Join them as they discuss the myths and the truths about what blogging and online community-fostering can and can't do to extend authors' and booksellers' reach.
Moderator:
Patrick Nielsen Hayden - Sr. Editor, Tor Books
Panelist:
Cory Doctorow - blogger, journalist and author,
Markos Moulitsas - blogger, columninst and author
John Scalzi - author, Zoe's Tale
How Travel Guide Publishers Continue to Connect with Travelers -- in Print, Online, and Mobile Platforms
4:00 pm - 5:00 pm (Friday, May 30, 2008)
Travel publishers have been particularly successful in leveraging their content in multiple web-enabled formats, while continuing to maintain robust book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of travel publishing pros will discuss how their use of multiple print and digital platforms and fresh content, has strengthened existing brands and have allowed them remain vital as publishers of travel content.
Moderator:
Ensley Eikenburg - Assoc. Dir. Marketing, Frommer's
Panelist:
Tim Jarrell, Fodor's
David Lytle, Frommers.com
Sarah Winter, Whatsonwhen.com
Speaker:
Brice Gosnell, Lonely Planet
Saturday, May 31, 2008
CASINO DESIGN CASINO DESIGN

General:
Sponsored By: Friedmutter Group
Casino Design, Décor, Architecture, Construction, Engineering
Graphic Novel Author Breakfast
8:00 am - 9:30 am (Saturday, May 31, 2008)
Saturday is Comics and Graphic Novel Day at BEA. Jump start your day by sharing breakfast with some of the most successful authors from the graphic novel world? This breakfast panel will focus discussion on the evolution of graphic novel publishing from the underground comics scene through the category's current explosion into mainstream bookselling. They will place their own work in the context of a long, rich comics history and make some intriguing predictions about the future.
Jeff Smith - author, Bones
Panelist:
Mike Mignola - author of Hellboy
Art Spiegelman - Pulitzer Prize-winning author of Maus and author of the forthcoming Breakdowns
Speaker:
Jeph Loeb - author of Marvel's The Ultimates and co-executive producer of the hit show Heroes
Designing a Graphic Novel: From Concept to Comic
9:00 am - 10:00 am (Saturday, May 31, 2008)
Mystified by graphic novels – by how to read them, how to judge them, and how to pick them for your store? The best way to understand them is from the inside out, and graphic novelist and designer Danica Novgorodoff will take you there. From idea to script, from the first sketch to the thumbnail layout to the finished artwork, she will present the storytelling magic that has drawn so many readers to the graphic novel. Originally from Louisville, Kentucky, Danica Novgorodoff is a writer, painter, photographer, and comics artist who now lives in New York City, where she works as a graphic designer for First Second Books. She has also worked as a horse trainer in Virginia, an assistant to photographer Sally Mann, and an artist review writer for galleries in Chelsea and SoHo. In 2006 she won the Isotope Award for her mini-comic, A Late Freeze, which was later nominated for an Eisner award.
Presenter:
Danica Novgorodoff - author, author, Slow Storm and graphic designer, First Second Books
Graphic Novel Distribution, Bookstores, and the Direct Market
9:30 am - 10:30 am (Saturday, May 31, 2008)
With the explosive growth of both Western graphic novels and manga in the bookstore channel, comics publishers have been forming distribution alliances with traditional publishers to sell everything from "Naruto" to "Ghost World" in indies and chain bookstores, and balancing their graphic novel publishing plans between the "direct market" of comics retailers and the book market. Representatives from comics imprints and distributors will review the changes they've seen in the last few years, as well as the risks and rewards of distributing comics in the bookstore arena, and discuss what's worked, what hasn't, and what comes next.
Moderator:
Douglas Wolk - Contributing Editor, PW Comics Week
Panelist:
John Cunningham - VP Marketing, DC Comics
John DiBello, W.W. Norton
Gonzalo Ferreyra - VP Sales, VIZ Media
Kou-Yu Liang - VP Sales and Marketing, Diamond Book Distributors
Chris Oliveros - Publisher, Drawn & Quarterly
Mary Beth Thomas - VP, Director of Client Services, HarperCollins
The New Comic Book to Film Machinery: What's Next and Who is Buying What from Whom
11:00 am - 12:00 pm (Saturday, May 31, 2008)
An insider's perspective on the evolving state of Comic book-to-film adaptations - from the agents who sold the books and the producers who ultimately made them, or, are in the process of developing them. As more and more Comic books are optioned in a packaged format (with producers, writers, directors and talent already attached), panelists will reveal how this emerging requirement affects the deal and development process?
Moderator:
Tom McLean - blogger and editor at large, Variety
Panelist:
Ted Adams - President, IDW Publishing
Dave Alpert - Partner, Circle of Confusion
Brendan Deneed - Sr. VP, Objective Entertainment
John Silk - Mgr., Gotham
What Retailers & Librarians Should Know about Video Games and Gamers
1:00 pm - 2:00 pm (Saturday, May 31, 2008)
Jordan Mechner, the creator of PRINCE OF PERSIA, takes us inside the video game world -- explaining how this fast-growing, often-misunderstood new medium has evolved over the past twenty years, and exploring the connections between video games, books, movies and graphic novels.
Created by Jordan on the Apple II computer 20 years ago, PRINCE OF PERSIA has become one of the world's most popular and enduring video game franchises, with over 10 million copies sold. Jordan adapted his game as a feature film screenplay for Jerry Bruckheimer/Walt Disney Pictures (coming Summer 2009), and directed a graphic novel adaptation to be published by First Second Books (September 2008).
Presenter:
Jordan Mechner - author, Prince of Persia: The Graphic Novel
Portrait of the Artist as a Young !@**%! A Guided Tour through Art Spiegelmans Breakdowns (adults only)
2:00 pm - 3:00 pm (Saturday, May 31, 2008)
A Guided Tour through Art Spiegelman’s Breakdowns (adults only)
Presenter:
Art Spiegelman - Pulitzer Prize-winning author of Maus and author of the forthcoming Breakdowns
Building a Graphic Novel Section for Kids and Teens
2:30 pm - 3:30 pm (Saturday, May 31, 2008)
"Graphic novel" seems to be the buzzword in bookselling these days, and it's not hard to understand why. Total sales of graphic novels have quadrupled since 2001, and sales are still experiencing double-digit growth each year (2006 sales were 12% greater than 2005, according to industry analyst icv2.com). Ironically, though comics are often thought of as "kids" entertainment, most of the growth has occured in the adult section of the bookstore. But more and more publishers are focusing on younger readers, and sales growth in the kids section will soon approach the same level as in the adult. You may be thinking about creating a kids/YA graphic novel section, or perhaps you've started a small section but need advice on how to expand. This workshop will give you all the nuts and bolts you need to create an exciting, up-to-date section, including: Booklists of core titles; Advice on navigating publishers' disparate age rating systems; Tips on how to handle multi-volume series when you have limited shelf space; Lists of resources, such as where to find reliable reviews and background information about the category; Insight into graphic novel fans -- what types of kids and teens are reading graphic novels, and what they are looking for; Suggestions on how to handle manga -- what to do when your customers love the books but they mystify you.
Moderator:
Janna Morishima - Dir., Diamond Kids
Panelist:
Erik Ko - Publisher, Udon Books
Kristen McLean - Exec. Dir., The Association of Booksellers for Children (ABC)
Francoise Mouly - Publisher, Toon Books
The New Literacy: How Graphic Novels, the Web, and Video Games are Changing the Way We Process Information
4:00 pm - 5:00 pm (Saturday, May 31, 2008)
Next-gen readers are visually assaulted by all forms of media and for the publishing industry to keep up with this pace it requires delivering information that is all things at once: entertaining, informative, credible and visually appealing. The panelists for this program represent publishing and educational programs that monitor the development of the newest version of literacy.
Moderator:
John Shableski - Sales Mgr, Diamond Book Distributors
Panelist:
Dr. Michael Bitz - Professor and Founding Dir, The Comic Book Project
Francoise Mouly - Publisher, Toon Books
Rex Sorgatz - Media & Technology Consultant
Gene Yang - author, American Born Chinese
General
Maximizing the Multi-platform Potential in Children's Publishing
9:00 am - 10:00 am (Saturday, May 31, 2008)
The exploding number of “sweet spots” to reach end users of children's books offers new challenges and opportunities. In addition, the integration of the multi-channel experience into the publishing process has expanded the number of touch points with potential readers. A panel of senior marketing and sales executives from children's publishers will identify effective strategies in this emerging arena.
Moderator:
Dr. Mary Manz Simon - children's market trend analyst
Panelist:
Leslie Garych - VP Trade Marketing, Scholastic
Diane Naughton - VP Marketing, HarperCollins
Addie Swartz - CEO, B*tween Productions, Inc
The Changing Landscape of Book Distribution and What it Means for Publishers
9:30 am - 10:30 am (Saturday, May 31, 2008)
In an era where book retailing is heavily consolidated - now approximately 12 companies, retailers and wholesalers, account for over 90% of trade sales - how are distribution models adjusting? More non-book retailers selectively carry books, online book sales have surged, e-books and digital audio are suddenly viable, and ever more publishers themselves sell online. At the same time, distribution channela have consolidated significantly. How do these and the many other changes in book retailing and marketing affect the role of book distributors and their relationships to publishers, large, medium and small? What does the future hold for distributors and their clients?
Moderator:
David Wilk - Founder, Booktrix
Panelist:
Don Collins - President, University of Chicago Distribution Services
Richard Freese - President, Rich Freese & Assoc
Curt Matthews - CEO, IPG
Larry Norton - Consultant
Kevin Votel - VP Director of Marketing & Business Development, Publishers Group West
Publishing Books, Video and Audio Using the CreateSpace Platform: Overview for Independent Authors and Imprints/Publishers
9:30 am - 10:30 am (Saturday, May 31, 2008)
CreateSpace is revolutionizing the publishing industry with an easy-to-use platform that enables content providers to make their creative works available on-demand to millions of customers via Amazon.com and other channels. CreateSpace provides manufacturing on demand for Books, DVD's, CD's, Audio Books as well as digital distribution of audio and video content. During this seminar, you’ll learn how you can enhance your publishing efforts with tools available through CreateSpace whether you are an author interested in self-publishing or an independent publisher looking at print-on-demand and distribution options.
Upfront & Unscripted: Art Speigelman with Daniel Pink
10:00 am - 10:30 am (Saturday, May 31, 2008)
Guest: Art Speigleman, author, Breakdowns: The Portrait of the Artist as a Young %@&*!
Host: Daniel Pink, author, The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need
Upfront & Unscripted: Daniel Pink with Cory Doctorow
11:00 am - 11:25 am (Saturday, May 31, 2008)
Guest: Daniel Pink, author, The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need
Host: Cory Doctorow, author, Little Brother
BOOM: Marketing to the Ultimate Book-Buying Consumer
11:00 am - 12:00 pm (Saturday, May 31, 2008)
The publishing industry has woken up to the fact that the boomer generation, and women, in particular, did not fade away at 60. In fact, baby boomers--ages 43-61-- comprise the largest book-buying demographic today. But as lucrative as this consumer may be, marketing books to boomers is not for the faint of heart. They are a complex, demanding and often unpredictable generation--but worth the effort. Our panel of experts will help you reach, connect with and influence this ultimate power consumer.
Moderator:
Carol Orsborn - Ph.D. Sr. VP & co-chair, Fleishman-Hillard's FH Boom
Panelist:
Ellen Archer - Sr. VP & Publisher, Hyperion/Voice
Karen Murgolo - VP, Editorial Director, Springboard Press
David Singleton - Director of Planning and Promotion, AARP Publications
Google Book Search 2.0: Optimize Your Online Presence
11:00 am - 12:00 pm (Saturday, May 31, 2008)
Already participating in Google Book Search and want to know what to do next? Partner Manager Laura Driussi will talk about how to optimize your Google Book Search settings for maximum promotional impact, how to use Google Book Search to enhance your own website, and how to use other Google tools to reach readers in today's increasingly online world.
Presenter:
Laura Driussi - Strategic Partner Manager, Google, Inc.
Upfront & Unscripted: Brad Meltzer with Paul Feig
12:00 pm - 12:30 pm (Saturday, May 31, 2008)
Guest: Brad Meltzer, author, The Book of Lies
Host: Paul Feig, author, Ignatius McFarland: Frequenaut
Publishing Books for the Amazon Kindle: An Overview for Publishers
1:00 pm - 2:00 pm (Saturday, May 31, 2008)
A presentation of the various methods available for publishing eBooks for the Amazon Kindle. Demonstration of Amazon’s Digital Text Platform as well as a discussion of other methods for converting and publishing eBooks.
Upfront & Unscripted: Stan Lee with Peter Debruge
1:30 pm - 2:00 pm (Saturday, May 31, 2008)
Guest: Stan Lee, Comic Icon and creator of Spider Man and Iron Man
Host: Peter Debruge, Executive Editor, Variety
 
Using Retail Solutions to Drive More Revenue from Your Content
2:30 pm - 3:30 pm (Saturday, May 31, 2008)
Ingram Digital Retail Solutions help publishers to market, promote, sell and deliver e-books and digital audio books to consumers. Also, learn how publishers can use their digital content as a marketing tool to drive sales of all products, whether in digital or physical formats. Find out how you could be selling more with Ingram Digital's Retail Solutions
Presenter:
Andrew Weinstein - VP & GM - Retail Solutions , Ingram Book Co.
Something to Hide: Writers Against the Surveillance State
2:30 pm - 3:30 pm (Saturday, May 31, 2008)
PEN American Center and the ACLU present a reading to provoke reflection on controversial post-9/11 government surveillance programs in the U.S. As part of PEN's Campaign for Core Freedoms, we've been working with the American Civil Liberties Union and other leading human rights organizations to challenge some of the government's most pernicious infringements of basic human rights, working to restore privacy protections for bookstore and library records, fighting to end the FBI's unchecked use of National Security Letters, and challenging warrentless telephone and internet surveillance by the NSA. Co-sponsored by the Campaign for Reader Privacy and ABFEE
Speaker:
Judy Blume - author
Jim Crace - author
Jameel Jaffer - author
Chris Lawford - author
Dennis Lehane - author
Azar Nafisi - author
Presenter:
Upfront & Unscripted: Sid Jacobson with Mark Evanier
3:00 pm - 3:30 pm (Saturday, May 31, 2008)
Guest: Sid Jacobson, author, After 911: America’s War on Terror (2001- )
Host: Mark Evanier, author, Kirby, King of Comics
Upfront & Unscripted: Marian Henley with Connie Martinson
4:00 pm - 4:30 pm (Saturday, May 31, 2008)
Guest: Marian Henley, author, The Shiniest Jewel
Host: Connie Martinson, Connie Martinson Talks Books
Evolving Evangelicals and the Presidential Election
4:00 pm - 5:00 pm (Saturday, May 31, 2008)
Once again, religion will play a crucial role in the upcoming presidential election. This also is a time of change in the evangelical movement, with concern for many in a large and influential group of Americans broadening beyond hot buttons like abortion and gay marriage to embrace other social issues—poverty, the environment, global AIDS. A panel of authors who write on the intersection of Christianity and politics will discuss how these shifts might influence who ends up in the White House next.
Moderator:
Lynn Garrett - Sr. Religion Editor, Publishers Weekly
Panelist:
Randall Balmer - author, God in the White House
Marcia Ford - author, We the Purple: Faith Politics and the Independent Voter
David Gushee - author, The Future of Faith in American Politics: The Public Witness of the Evangelical Center
Ron Sider - author, The Scandal of Evangelical Politics: Why Are Christians Missing the Chance to Really Change the World?
The Gen Z Reader: Understanding the New Reader of the Post-Electronic Age
4:30 pm - 5:30 pm (Saturday, May 31, 2008)
You've seen the statistics and heard the gloomy reports. Reading is in decline--or is it? From cell-phone novels to the rise of DIGG, and a blurring of lines between print, audio and digital media formats, it may be a matter of redefining what reading means to a new generation of consumers. This panel will take a look at the “new reader” of the post electronic age, and will focus on trends in the teen and early adult marketplace. In particular, it will talk about what the future reader looks like, and what, where, and how they are “reading”. Whether you are a bookseller, publisher, or new media player, this will be wide-ranging discussion with many viewpoints and implications for the industry down the road.
Moderator:
Kristen McLean - Exec. Dir., The Association of Booksellers for Children (ABC)
Panelist:
Tim Ditlow - Publisher, Brilliance Audio
Anastasia Goodstein - Founder and Editor-In-Chief, Ypulse
Lisi Harrison - author, Clique novels
David Levithan - Editorial Dir., Scholastic
Charlie Schroder - VP Marketing & Dev, Candlewick Press
GLOBAL GAMING & DEVELOPMENT GLOBAL GAMING & DEVELOPMENT

General:
Sponsored By: Spectrum Gaming Group
Gaming Operations, Regulations, and Updates from Markets Across the Globe
Surviving the Public
11:00 am - 12:00 pm (Saturday, May 31, 2008)
Unshelved cartoonists Bill Barnes and Gene Ambaum teach you how to deal with the worst people on earth: customers. Learn how to classify customers and coworkers to your advantage. Find out why breaking up is hard to do, and how apologizing can be the sweetest revenge. Providing great service has never been so entertaining.
Book Trip 08
1:00 pm - 2:00 pm (Saturday, May 31, 2008)
Join acclaimed author Jack O'Connell as he discusses his new book, The Resurrectionist. O'Connell will be joined by his agent Nat Sobel and Algonquin heavy weights Chuck Adams and Michael Taeckens. Together they will discuss how a book comes into being; starting with the creative process, continuing with the process of finding the right publisher, working with an editor, and promoting the completed work.
Moderator:
Sally Gardner Reed - Exec. Dir., Friends of Libraries U.S.A.
Panelist:
Chuck Adams - editor, Algonquin Books
Jack O'Connell - author, The Resurrectionist
Nat Sobel - agent, Sobel Weber Associates
Michael Taekens - Publicity Dir., Algonquin Books
What Librarians Wish Publishers Knew: What Makes Them Tick, What Ticks Them Off
1:30 pm - 2:30 pm (Saturday, May 31, 2008)
Librarians are buyers. Librarians are Spokespeople. Libraries are book lovers -- a publishers' retailing, marketing and publicity hat trick. In what is expected to be engaging, informative and entertaining session, publishers hear from a librarian Triumverate on how to make all the colors of the librarian market Rubik's cube fit -- how they make book purchases; what inspires them, how they have claimed the title of card carrying creators of book buzz across the country and more. Then it's time for a game of To Tell the Truth. In a frank and candid share, hear from the Triumverate on what publishers do well and what publisher can do...better.
Moderator:
Nora Rawlinson - Founder, EarlyWord.com, the Publisher/Librarian Connection
Panelist:
Angelina Beneditti - Manager, Selection, King County Library System,Washington
Julie Gelfand - University of California, Irvine Libraries, Applied Sciences Librarian
Barbara Genco - Director of Collection Development, The Brooklyn Public Library, New York
Megan McArdle - Collection Development Specialist, Chicago Public Library
BEA's Librarian Book Buzz/Meet the Publisher Rep Reception 2008
3:00 pm - 5:30 pm (Saturday, May 31, 2008)
Book Buzz…Created by Librarians….FOR librarians… Hosted by the AAP Trade Libraries Committee, hear from the library marketing directors of the nation's publishing houses on the titles they find most inspiring for the upcoming season…and why! (A Meet the Publisher Rep Reception to follow this program)
Panelist:
Jen Childs - Dir. Library Marketing, Random House
Geoff Kloske - VP & Publisher, Riverhead Books
Michael Rockliff - Director of Library Sales & Marketing, Workman Publishing
Talia Ross - Library Marketing Mgr, Holtzbrinck Publishers
Heather Scott - Marketing Manager, Hachette Book Group USA
Virginia Stanley - Dir, Academic & Library Services, HarperCollins Publishers
HUMAN RESOURCES HUMAN RESOURCES
Customer Service, Recruitment, Benefits, Unionization
Funding Translations: A Roadmap for Mining Subsidies
11:00 am - 12:00 pm (Saturday, May 31, 2008)
Publishers often complain that they can’t fund translations of books they’d love to publish. They say it’s too expensive and cuts their bottom line. Yet, all around the globe and here locally too, there are programs and funds to help get wonderful works of literature into lots of wonderful languages. This is a special event for publishers, translators and writers about funds, prizes, awards and foundations whose business it is to help you get translated!
Moderator:
Caro Llewellyn - Festival Dir., PEN American Ctr.
Panelist:
Morgan Entrekin - Publisher, Grove Atlantic
Michael Heim - Literary Translator
Chad Post - Dir, Open Letter, Univ. of Rochester
Riky Stock - Director, German Book Office, NYC
Translations: The Booksellers POV
3:00 pm - 4:00 pm (Saturday, May 31, 2008)
Moderator:
Karl Pohrt - Principal, Shaman Drum
Marketing Translations: Unique Ideas for Unique Books
4:30 pm - 5:30 pm (Saturday, May 31, 2008)
Those involved with the heavy lifting of ushering translated works through publishing channels know all to well the difficulty involved in having to find greater relevance in the market place. Join some of the industry’s most effective agitators as they share some of the more spicy ingredients of a successful marketing campaign for a translated title.
Moderator:
Chad Post - Director, Open Letter - Univ. of Rochester
Panelist:
Dedi Felman - Sr. Editor, Simon & Schuster
Gregg Nations - Script Supervisor, Lost
Jeff Seroy - VP & Dir., Publicity, FSG
Megan Sullivan - bookseller & blogger, Harvard Bookshop
Sunday, June 1, 2008
General
How to Support Your Books in Schools with Marketing
9:30 am - 10:45 am (Sunday, June 1, 2008)
Using three different cases, you’ll learn about specific methodology and relationship dynamics for effective publisher in-school marketing.
Presenter:
Jeremy Weiner - Zim Squared, President @ CEO
Google Book Search: How to Promote Your Books on Google - for free
11:00 am - 12:00 pm (Sunday, June 1, 2008)
Whether you are a large publisher or a small press, the Google Book Search Partner Program enables you to add your books to Google''s search results and attract new readers, boost book sales, and drive qualified traffic to your website-- all at no cost to you. Come find out how the program works and what it can do for your books.
Presenter:
Tom Turvey - Director Book Search Partnerships, Google Inc.

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