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View Date: Friday, May 30, 2008 |
| Friday, May 30, 2008 |
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General
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BEA Editors Buzz
8:00AM - 9:15AM (Friday, May 30, 2008)
| The re-vamped Buzz panel now delivers the pre-show buzz right before the show-floor opens -- No need to wait in line anymore. Grab your joe and treat yourself to BEA’s original and ultimate transfer of tastemaking. Moderator:Panelist:Presenter: |
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What Jewish Americans Read and Why
9:30AM - 10:30AM (Friday, May 30, 2008)
| Join the Jewish Book Council for a stimulating discussion on the how’s and why’s of creating buzz around books of Jewish interest. Turn that buzz into booksales.
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To Read or Not To Read: A Discussion of the National Endowment for the Arts Study Results and The Big Read
9:30AM - 10:30AM (Friday, May 30, 2008)
| In 2007, the National Endowment for the Arts issued a report presenting the most current and reliable statistics and trend data from several large national studies on how Americans read. The findings show that Americans, particularly teenagers and young adults, are spending less time reading, and that they are reading less well. The report also quanitifies several positive individual and social outcomes associated with reading. Come learn about this thought-provoking study and how the NEA and its partners are trying to help restore reading to the center of American cultural life through a national initiative called The Big Read. Presenter:Sunil Iyengar - Director, Research & Analysis, National Endowment for the Arts David Kipen - Director of Literature, National Endowment for the Arts |
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Upfront & Unscripted: Steve Lopez with Sue Horton
10:00AM - 10:30AM (Friday, May 30, 2008)
| Guest: Steve Lopez, author, The Soloist: The True Story of a Tortured Genius, One Man's Mission to Save Him, and the Redemptive Power of Music
Host: Sue Horton, Deputy Editor/Enterprise, LA Times
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The New American Character: John Zogby
10:00AM - 11:00AM (Friday, May 30, 2008)
| After compiling opinion research for over a decade, John Zogby reveals a new emerging American consensus arising from the collapse of trust in our leaders and leading institutions. He finds four meta-movements that shape this new consensus:
-- Learning to living in an age of limits on everything
-- Embracing diversity and redefining ourselves as world citizens; this is particularly led by our youngest adults
-- Rejecting materialism and a growing introspection about a fuller meaning to our lives
-- A demand for authenticity from our politicians, products and our daily encounters
How does this affect the way we vote and shop, and bookselling in particular? Zogby will release the results of a special consumer poll he conducted for this convention of how and why American consumers are buying books. Plus lots of tidbits and factoids from many years of closing in on the American mind.
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Using Amazons Digital Text Platform to publish on the Amazon Kindle
10:00AM - 11:00AM (Friday, May 30, 2008)
| An overview and demonstration of Amazon’s Digital Text Platform, a 1x1 interface for publishing eBooks to the Amazon Kindle. This demonstration will be most helpful for authors and publishers that have a limited number of titles they want to upload.
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Upfront & Unscripted: Jeff Sharp with Christopher Kenneally
11:00AM - 11:30AM (Friday, May 30, 2008)
| Guest: Jeff Sharp, Producer, Sharp Independent HarperCollins
Host Christopher Kenneally, Dir., Author & Creator Relationships, Copyright Clearance Ctr.
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Creating Maximum Customer Experience Through Felt Need Merchandising
11:30AM - 12:30PM (Friday, May 30, 2008)
| Drawing from both customer research and years of personal retail experience Creating Maximum Customer Experience through Felt Need Merchandising will help retailers understand how they can not only help customers shop their stores, but also keep them coming back. Customers have little time today and retailers who adopt merchandising schemes around customer's needs give the customers something they truly want – a unique shopping experience that helps them save time and energy. Presenter:Wayne Hastings - Sr. Vice President and Group Publisher, Thomas Nelson |
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Steal This Book! Selling and Promoting Literature on the Edge
11:30AM - 12:30PM (Friday, May 30, 2008)
| This panel is designed to help booksellers cultivate and establish cutting-edge authors. The panelists will discuss successful and not-so-successful approaches/strategies for reaching the intended audience – those elusive 20-something readers – and the challenges that exist in promoting emerging writers that don't conform to general market tastes. Moderator:Panelist:Kevin Sampsell - Small Press Champion and Events, Powell's; Future Tense Press |
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Upfront & Unscripted: Dr. Ali Rashed Al Nuaimi with Ed Nowotka, Books Columnist, Bloomberg News
12:00PM - 12:30PM (Friday, May 30, 2008)
| Guest: Dr. Ali Rashed Al Nuaimi, member, Sheikh Zayed Book Award Committee
Host: Ed Nowotka, Books Columnist, Bloomberg News & Southern Correspondent, Publishers Weekly
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Evolution of In-Store Events: From in-Store to Online
1:00PM - 2:00PM (Friday, May 30, 2008)
| How do we combine the two and drive sales? We’re moving away from what used to be the main-stay of bookstore events with authors appearing in stores to virtual events where authors appear through webinars, tele-seminars, pod-casts and on-line chats. Book clubs have taken on a new face with remote access to authors via the phone or internet. There’s a lot to share and learn from our panel of Experts.
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BISG Presents Book Industry TRENDS 2008
1:00PM - 2:00PM (Friday, May 30, 2008)
| Get your first look at the data driving today's book industry! This session will preview the newest edition of the Book Industry Study Group's (BISG) flagship research publication Book Industry TRENDS 2008. The presentation offers details concerning the overall size of the U.S. book market and growth projections for 2008 through 2012. For more than thirty years Book Industry TRENDS has been an authoritative and indispensable tool used by all sectors of the book industry to stay on top of business today. Planners, marketers, publishers, business developers, sales directors and others will find this report invaluable in formulating more successful marketing strategies and business development plans. Book Industry TRENDS numbers are quoted in The New York Times, The Wall Street Journal, USA Today, The Washington Post, Business Week, Publishers Weekly, and many other periodicals serving book industry professionals who rely on data from Book Industry TRENDS to plan for the future. Moderator:Michael Healy - Executive Director, Book Industry Study Group, Inc. Panelist: |
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Amazon Vendor Services: Retail Analytics and Amazon Vine (Canceled)
1:00PM - 2:00PM (Friday, May 30, 2008)
| This program has been canceled.
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The Caravan Project: Good Books Any Way You Want Them Now
1:00PM - 2:00PM (Friday, May 30, 2008)
| This innovative non-profit partnership of publishers, distributors and booksellers has produced scores of books in multiple platforms: e-books, downloadable audio, print-on-demand and large print. Project participants describe its challenges and achievements and describe the benefits for everyone in the publishing world of making books more widely available in these formats. Moderator:Peter Osnos - Founder & Editor-at-Large, PublicAffairs; Dir., The Caravan Project Panelist:Presenter: |
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The Future of Reading
1:00PM - 2:00PM (Friday, May 30, 2008)
| When no less a digital visionary than Steve Jobs expresses doubts about the future of reading – “The fact is that people don’t read anymore,” the Apple CEO told the New York Times earlier this year – everyone takes notice. Participants in this BEA panel, though, are prepared to argue that readers haven’t gone away, they’ve just moved into new neighborhoods, often by crossing bridges of their own making! In a lively discussion of how social networking and related technology are poised to become the saviors of book publishing, an editor, publisher, author and librarian will describe how their efforts are constructing a span leading from "old publishing" to the new. Moderator:Panelist:Irene McDermott - librarian and author, The Librarian's Internet Survival Guide |
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Upfront & Unscripted: Peter Bart, VP, Editor in-Chief, Variety
1:30PM - 2:00PM (Friday, May 30, 2008)
| Guest: Michael Lynton, CEO, Sony Pictures
Host: Peter Bart, VP, Editor –in-Chief, Variety
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What Americas Latino Voices are ReadingAnd Why
2:30PM - 3:15PM (Friday, May 30, 2008)
| Who is our Consumer, and What Language Do We Want Them to Read In? In a overarching power panel including educators, booksellers, librarians and community organizers, hear how they educate, promote and reach out to the Hispanic readers, and their thoughts on what the Hispanic community reads and why, because what the Spanish Speaking Community Reads is Far Different from what the English Speaking Community Reads.
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Emerging Voices
2:30PM - 3:30PM (Friday, May 30, 2008)
| Our seventh year of Emerging Voices will once again provide an unparalleled opportunity for all to listen to, and meet authors whose works are on the verge of gaining wider audiences and recognition. Chair:Panelist:Nami Mun - author, Miles from Nowhere, Riverhead Books |
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Using Retail Solutions to Drive More Revenue from Your Content
2:30PM - 3:30PM (Friday, May 30, 2008)
| Ingram Digital Retail Solutions help publishers to market, promote, sell and deliver e-books and digital audio books to consumers. Also, learn how publishers can use their digital content as a marketing tool to drive sales of all products, whether in digital or physical formats. Find out how you could be selling more with Ingram Digital's Retail Solutions.
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Upfront & Unscripted Spotlight: Jeff Bezos, CEO, Amazon.com with Chris Anderson, Exec Editor, Wired and author, The Long Tail
3:00PM - 3:45PM (Friday, May 30, 2008)
| Visionaries Bezos and Anderson will participate in a one-on-one informal but incisive discussion focused on the evolving impact of Amazon's Kindle on publishing models and reader habits. Kindleistas in the digital media continue to fuel the tipping-point chatter while others in the trade point to implications for publishers in a iPod-like digital mono-channel. Meanwhile, newer Kindle models are sure to bring stylistic and user changes that will encourage greater adaptation from consumers farther down the Long Tail. This is a conversation any stakeholder in the book industry will not want to miss....
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Childrens Books for Latino Voices of the Future
3:15PM - 4:15PM (Friday, May 30, 2008)
| Hear from Oscar Hijuelos, author of Dark Dude (Simon & Schuster), Monica Brown, author of Pele, King of Soccer, (Rayo/HarperCollins) and Cheech Marin, author of Captain Cheech, who will share with booksellers and librarians the inspiration for reaching out to booklovers of all ages with their upcoming children's/YA Titles of interest to younger Latino audiences.
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Upfront & Unscripted: Benjamin Mee, author, We Bought a Zoo
4:00PM - 4:30PM (Friday, May 30, 2008)
| Guest: Benjamin Mee, author, We Bought a Zoo
Host: Thomas Curwen, Features Editor at Large, LA Times
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Authors and Their Online Communities: The Perils, The Opportunities, and What's Next
4:00PM - 5:00PM (Friday, May 30, 2008)
| In different ways and in different realms, novelists Cory Doctorow and John Scalzi and “Daily Kos” founder Markos Moulitsas Zuniga were all web celebrities before their first books appeared. Join them as they discuss the myths and the truths about what blogging and online community-fostering can and can't do to extend authors' and booksellers' reach.
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How Travel Guide Publishers Continue to Connect with Travelers -- in Print, Online, and Mobile Platforms
4:00PM - 5:00PM (Friday, May 30, 2008)
| Travel publishers have been particularly successful in leveraging their content in multiple web-enabled formats, while continuing to maintain robust book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of travel publishing pros will discuss how their use of multiple print and digital platforms and fresh content, has strengthened existing brands and have allowed them remain vital as publishers of travel content. Moderator:Panelist:Speaker: |
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Book Contracts, Royalties & New Technology: Ten Things Every Author Should Know
4:00PM - 5:00PM (Friday, May 30, 2008)
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Launching Books & Authors: The Hardcover / Original Paperback Dilemma
4:00PM - 5:00PM (Friday, May 30, 2008)
| When most writers dream of holding their book in their hands, they're imagining a traditional hardcover. No question, publication in hardcover has distinct advantages: from additional prestige and potentially increased review attention to increased profit for publisher, author, and bookseller alike—but only if the book sells. If the writer is a brand name, the hardcover format may be the obvious choice, but what happens when we ask readers to pay $25 for a book by an author they may not know? In the UK, paperback originals are the rule, not the exception; should we be following their lead, especially given the ever-increasing competition for the consumer's entertainment dollar? What are the advantages and disadvantages of launching as a paperback original? How do publishers make format decisions, and what do booksellers have to say about the format issue and price point in building readership and launching an author's career? Moderator:Panelist:Judith Curr - Publisher, Atria Books/Washington Square Press |
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